Emakina | The Full Service Digital Native Agency
banner
Back to coming events page

Interactive Marketing 2015

oct. 22 2009

Interactivity has already taken an important part of marketing budgets in the past decade. Today developments in data storage, transmission, connection and interaction hold out the promise of new interactive tools to create multi-dimensional relationships between customers and brands. How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.ct

Interactive marketing in 2015 @ DMF


Registration is now closed for this Emakina Academy; however, please do not hesitate to contact us if you need any information.



oct 22 2009

Interactivity has already taken an important part of marketing budgets in the past decade. Today developments in data storage, transmission, connection and interaction hold out the promise of new interactive tools to create multi-dimensional relationships between customers and brands. How will interactivity manifest itself in the coming years?

What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.

During this Emakina Academy, you will:

  • Take a look into the future of interactive marketing.

  • Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds.

  • Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life.

  • Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping.

  • Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).

Agenda

  • 09.00

    Welcome Coffee & Registration

  • 09.30

    Imagine 2015
    There’s no real life, no digital life:
    just your life.
    Introduction movie

  • 09.35

    When web meets world
    Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
    Sophie Graillot, Digital Strategist & Cédric Brandelard, Experience Designer, Emakina/Think

    Rolf Verlinden, Managing Director, Keystone

    Toon Coppens, Founder of Touchatag, an Alcatel-Lucent Venture

    Geoffroy Simon & Alexis Tinel, Co-founders of Getyoo

  • 10.50

    Break

  • 11.00

    Social shopping
    A new opportunity for customers and brands.
    Michel Demoor, Digital Strategist, Emakina/ Think

 

  • 11.15

    Gooddeal
    The new generation of interactive advertising on TV.
    Yf Brodala, Marketing Manager, Good Deal, SBS Belgium
    Rutger Beckers, Digital Media Consultant, SBS Belgium

  • 11.30

    Pinch me
    The future of mobile phone technology.
    Thomas De Vos, New Media Expert, The Reference/Mobile

  • 11.50

    Daily Motion
    Good bye virtual reality, hello augmented reality.
    Frederic Bellier, Senior VP Global Media Sales, Dailymotion

  • 12.05

    The future of design
    Less is more, again! The new motto of an individual and custom made design.
    Hendrik Everaerts, Creative Director&Founder, Design is Dead

  • 12.20

    Closing session with Microsoft&Emakina
    Touch this! Microsoft Surface brings web experience to life.
    Katrien De Graeve, developer Evangelist, Microsoft Belgium
    Chris Vanderheyden & Peter Sand, Surface developers, Emakina

Location

DMF / Tour&Taxi
1000 Brussels
Access plan

Follow us

Location

Tour&Taxis
Port Avenue 86C
1000 Brussels
Access plan

CMS for international accounts (Ghent)

mai 29 2009

As the web is now the centre of gravity in the relationship between a brand and its consumers, selecting and implementing the right Content Management System (CMS) has become a key issue for international companies. Today, most of them must face the “nightmare of complexity” and run websites with thousands of pages, multiple languages and workflows, multimedia content... Think global, act local : this famous principle has become incredibly challenging at the Internet age.

During this 13th Emakina Academy, you will learn:

  • What the most important criteria are when it comes to select a new CMS.
  • The most efficient solutions that can cut costs, increase your productivity and reflect a coherent brand identity at every level of your organisation.
  • How large accounts tackled the issues of international deployments and turned their website into a business generator.

Agenda

13.30 Welcome Coffee & Registration
14.00
Introduction
14.20
Case : Knauf Insulation
14.40
Case : Brussels Airlines
15.00
Coffee Break
15.20
Case : Betafence
15.40
Case : Dexia.jobs
16.00
Conclusion – Q/A
16.15 Cocktail

Location

NH Gent Belfort
Hoogpoort 63
9000 Ghent
Access plan

CMS for international accounts (Brussels)

avr. 22 2009

As the web is now the centre of gravity in the relationship between a brand and its consumers, selecting and implementing the right Content Management System (CMS) has become a key issue for international companies. Today, most of them must face the “nightmare of complexity” and run websites with thousands of pages, multiple languages and workflows, multimedia content... Think global, act local : this famous principle has become incredibly challenging at the Internet age.

During this 13th Emakina Academy, you will learn:

  • What the most important criteria are when it comes to select a new CMS.
  • The most efficient solutions that can cut costs, increase your productivity and reflect a coherent brand identity at every level of your organisation.
  • How large accounts tackled the issues of international deployments and turned their website into a business generator.

Agenda

09.30 Welcome Coffee & Registration
10.00 Introduction
10.20 Case : Knauf Insulation
10.40 Case : Brussels Airlines
11.00 Coffee break
11.20 Case : Betafence
11.40 Case : Dexia.jobs
12.00 Walking lunch

 

Parking

Red Cross Parking
Chaussée de Vleurgat 80
Vleurgatsesteenweg 80
1050 Brussels

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Boost your campaigns with PR 2.0 (Ghent)

janv. 16 2009

Blogs, wikis, podcasting, social networks... Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In this new landscape, what are the new opportunities to defend the reputation of your brand and improve the outcome of your marketing efforts? Let us be your guide.

During this 11th Emakina Academy, you will learn:

- How a new media ecosystem is thriving and changing the way we conceive communication plans.
- How to combine established PR tactics with new practices to enhance the impact of your interactive campaigns.
- How Keytrade Bank used PR and word-of-mouth to attract 1.700 new customers.
- How the first Internet toilets became a groundbreaking viral campaign for ING.

Agenda

13.30 Welcome Coffee & Registration
14.00 From PR 1.0 to PR 2.0
14.20 Rendez-Vous.be : mixing above-the-line with PR 2.0
14.40 Keytrade Bank : viral marketing and PR as customer recruitment tools
15.00 Coffee break
15.20 I Need To Go, the first Internet toilets
15.40 Join2Grow, the social network for European entrepreneurs
16.00 Cocktails

Location

NH Gent Belfort
Hoogpoort 63
9000 Ghent
Access plan

Mobile Marketing (Ghent)

déc. 11 2008

Mobile Internet is now a reality. With the rise of 3G networks and new multimedia devices like the iPhone, web is invading your cell phone and offers an unlimited range of opportunities to interact with your customers anywhere, anytime. But what are the concrete possibilities brought by mobile to promote your brand, your products or your services? How can you integrate a mobile channel into your media strategy efficiently? Just attend this event on 11th December and discover why mobile is next big thing in interactive marketing.

During this 12th Emakina Academy, you will learn:

- How cell phones are turning into always-on social networks
- How Telenet and VRT successfully deployed their services on mobile
- How Truvo turned its famous directories into mobile search engines
- How French newspaper Libération reaches a new audience thanks to mobile
- How to convert your website into a mobile platform compatible with any handheld device

Agenda - 11/12

Welcome Coffee & Registration
14.00 Introduction : the new mobile landscape
14.30 Mobile 2.0 : new devices, new usages
15.00 Coffee Break
15.20 Business Case : VRT
15.40 Business Case : Telenet
16.00 Business Case : Truvo
16.20 Business Case : Libération
16.30 Conclusion – Q/A
16.40 Cocktail

Location

NH Ghent Belfort
Hoogpoort 63
9000 Ghent
Access plan

Mobile Marketing (Brussels)

nov. 28 2008

Mobile Internet is now a reality. With the rise of 3G networks and new multimedia devices like the iPhone, web is invading your cell phone and offers an unlimited range of opportunities to interact with your customers anywhere, anytime. But what are the concrete possibilities brought by mobile to promote your brand, your products or your services? How can you integrate a mobile channel into your media strategy efficiently? Just attend this event on 28th November and discover why mobile is next big thing in interactive marketing.

During this 12th Emakina Academy, you will learn:

- How cell phones are turning into always-on social networks
- How Telenet and VRT successfully deployed their services on mobile
- How Truvo turned its famous directories into mobile search engines
- How French newspaper Libération reaches a new audience thanks to mobile
- How to convert your website into a mobile platform compatible with any handheld device

Agenda - 28/11

09.30 Welcome Coffee & Registration
10.00 Introduction : the new mobile landscape
10.30 Mobile 2.0 : new devices, new usages
11.00 Coffee Break
11.20 Business Case : VRT
11.40 Business Case : Telenet
12.00 Business Case : Truvo
12.20 Business Case : Libération
12.30 Conclusion – Q/A
12.40 Lunch

Parking

Red Cross Parking
Chaussée de Vleurgat 80
Vleurgatsesteenweg 80
1050 Brussels

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Boost your campaigns with PR 2.0 (Brussels)

nov. 05 2008

Blogs, wikis, podcasting, social networks... Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In this new landscape, what are the new opportunities to defend the reputation of your brand and improve the outcome of your marketing efforts? Let us be your guide.

During this 11th Emakina Academy, you will learn:

- How a new media ecosystem is thriving and changing the way we conceive communication plans.
- How to combine established PR tactics with new practices to enhance the impact of your interactive campaigns.
- How Keytrade Bank used PR and word-of-mouth to attract 1.700 new customers.
- How the first Internet toilets became a groundbreaking viral campaign for ING.

Agenda

09.30 Welcome Coffee & Registration
10.00 From PR 1.0 to PR 2.0
10.20 Rendez-Vous.be : mixing above-the-line with PR 2.0
10.40 Keytrade Bank : viral marketing and PR as customer recruitment tools
11.00 Coffee break
11.20 I Need To Go, the first Internet toilets
11.40 Join2Grow, the social network for European entrepreneurs
12.00 Walking lunch

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Measuring the end user experience

oct. 11 2008

Do you know how your visitors experience your website?

Sure you have a functional website but is it operational at all times?

How long does it take for a customer to find your contact form or to go through a specific set of pages?
How long does it take for your pages too load?
A few seconds too long or an unexpected error can prevent your visitor becoming a customer. Learn how to get accurate and reliable business reports on how your website performs at all times.

Register to Emakina academy and receive your free Website QoS report.

All registrants' websites will be monitored by ip-label for end user quality of service and availability. ip-label will then provide a ranking based on these tests and will elect the best websites. In addition, every registrant will receive its confidential free monitoring report highlighting the strengths and weaknesses of its corporate website.

Social Media Marketing (Ghent)

avr. 17 2008

Blogs, Wikis, Social Networks, Social Shopping platforms, … With the rise of the Web 2.0 galaxy, consumers have more power than ever to access information and share their opinion on absolutely everything... including your own products and services. In partnership with Attentio, Emakina and The Reference invite you to join this global conversation that is totally reshaping the brand-customer relationship. You will learn more about Customer Intelligence 2.0, Social Influencer Marketing, PR 2.0 and Social Media Optimization techniques.

During this 10th Emakina Academy, you will learn:

  • What social media are and why it matters today;
  • Customer Intelligence 2.0 : How to efficiently monitor social media and track the buzz in real-time;
  • Customer Intelligence 2.0 : How to detect the threats and opportunities for your own business;
  • PR 2.0 & SMO : How large corporations already use social media for business advantage;
  • Social Influencer Marketing : How to interact with the new influencers and transform them into your best brand advocates.

Agenda

  • 13.30 Welcome Drink & Registration
  • 14.00 Social Media Basics
  • 14.30 Attentio : monitoring social media
  • 15.00 Coffee Break
  • 15.20 Practical cases
  • 16.00 Social Media Strategy
  • 16.30 Drink
  • 17.30 End

Location

NH Gent belfort
Hoogpoort 63
9000 Ghent
Access plan

Social Media Marketing (Brussels)

mars 21 2008

Blogs, Wikis, Social Networks, Social Shopping platforms, … With the rise of the Web 2.0 galaxy, consumers have more power than ever to access information and share their opinion on absolutely everything... including your own products and services. In partnership with Attentio, Emakina and The Reference invite you to join this global conversation that is totally reshaping the brand-customer relationship. You will learn more about Customer Intelligence 2.0, Social Influencer Marketing, PR 2.0 and Social Media Optimization techniques.

During this 10th Emakina Academy, you will learn:

  • What social media are and why it matters today;
  • Customer Intelligence 2.0 : How to efficiently monitor social media and track the buzz in real-time;
  • Customer Intelligence 2.0 : How to detect the threats and opportunities for your own business;
  • PR 2.0 & SMO : How large corporations already use social media for business advantage;
  • Social Influencer Marketing : How to interact with the new influencers and transform them into your best brand advocates.

Agenda

  • 09.30 Welcome Coffee & Registration
  • 10.00 Social Media Basics
  • 10.30 Attentio : monitoring social media
  • 11.00 Coffee Break
  • 11.20 Practical cases
  • 12.00 Social Media Strategy
  • 12.30 Walking lunch
  • 14.00 End

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Sharepoint Server 2007 Solutions (Ghent)

mars 14 2008

Looking for a reliable and flexible solution to deploy your enterprise portal? Emakina, The Reference and groupe Reflect invite you to discover Microsoft Office Sharepoint Server 2007. The same event taking place in Brussels on 30th January will take place in Gent on 14th March. The Agenda remains the same for both dates however, the event in Gent will take place in the afternoon.


Agenda

  • 13.30 Registration & welcome coffee
  • 14.00 Microsoft Office SharePoint Server 2007 Presentation
  • 15.00 Coffee Break
  • 15.20 Case study: Dexia Intranet
  • 16.00 Case study: Designing and Branding Microsoft Office Sharepoint Server 2007
  • 16.30 Case study: Wesco and Danone Nations Cup
  • 17.00 Drink
  • 18.00 End

Location

NH Ghent Belfort
Hoogpoort 63
9000 Ghent
Access plan

Sharepoint Server 2007 Solutions (Brussels)

janv. 30 2008

Looking for a reliable and flexible solution to deploy your enterprise portal? Emakina, The Reference and groupe Reflect invite you to discover Microsoft Office Sharepoint Server 2007, the Microsoft platform that already helps thousands of companies to facilitate collaboration, provide efficient content management features, implement business processes and supply easy access to critical information.

During this 9th Emakina Academy, you will learn:

  • How Microsoft Office Sharepoint Server 2007 can solve most of your integration problems
  • How Dexia successfully used Microsoft Office Sharepoint Server 2007 to deploy the new Intranet company
  • How to integrate a user-friendly design in a Microsoft Office Sharepoint Server 2007 project
  • Why Danone selected Microsoft Office Sharepoint Server 2007 to build an international website including 24 different versions

Agenda

  • 09.30 Registration & welcome coffee
  • 10.00 Microsoft Office Sharepoint Server 2007 Presentation
  • 11.00 Coffee Break
  • 11.20 Case study: Dexia Intranet
  • 12.00 Case study: Designing and Branding Microsoft Office Sharepoint Server 2007
  • 12.30 Case study: Wesco and Danone Nations Cup
  • 13.00 Walking Lunch
  • 14.00 End

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Enterprise 2.0

juin 14 2007

The Web 2.0 technologies are exploding and even your own company can't escape this new revolution. Blogs, wikis, social networks, virtual offices, RSS feeds... A new generation of collaborative tools is completely reshaping the way people work together and share their knowledge. Are you ready for Enterprise 2.0?

During this 8th Emakina Academy, you will learn:

  • How to successfully implement a collaborative work platform for your company.
  • Why Fortis sets up social networks to improve communication value inside and outside the company.
  • How large accounts like La Poste or Dassault Systèmes use blogs and wikis to increase knowledge sharing
  • Why a virtual office can be a kost killer and a major asset for your business workflow.

Agenda

  • 09:00: Registration & welcome coffee
  • 09:30: Enterprise 2.0
  • 10:00: Gurus: social networking and knowledge sharing platform
  • 10:45: Coffee break
  • 11:00: BlueKiwi: collective intelligence at work
  • 11:45: Join2Grow, a social network for European entrepreneurs
  • 12:15: ContactOffice, a virtual office for your company
  • 12:45: Walking Lunch

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Video on Internet

mars 23 2007

In 2006, online video has taken Internet by storm. YouTube, podcasting, user-generated content, video on demand, streaming, catch-up TV... A new galaxy of services - and exciting opportunies for advertisers - is emerging. The revolution will be televised. In 2007, can you really afford to miss it?

During this 7th Emakina Academy, you will learn :

Boost Your Intranet

nov. 08 2006

Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.

During this 6th Emakina Academy, you will learn :

  • How to improve your company communication through portal usage;
  • How to increase traffic on your communication portal;
  • How to implement the key factors of success to ensure users' adoption.

Web Analytics & Search Engine Marketing

oct. 11 2006

How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?

During this fifth Academy, our WebTrends experts will explain how web analytics can significantly improve your website ROI and better profile your target group. In the second part of this session, our partner Extenseo will show the power of Search Engine Optimization and Keyword Buying to attract qualified audience through Google & friends.

AJAX, Flash & Rich Internet Applications

sept. 13 2006

Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.

Marketing 2.0 : Discover the new consumer at the Web 2.0 era

juin 26 2006

The new Web 2.0 applications are dramatically changing the consumer behaviour.
Escape TV, the first TV channel in podcasting.


Viral Strategies & Buzz Marketing

avr. 14 2005

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly.

Buzz-Marketing Power

The power of buzz far exceeds many conventional marketing vehicles. It is probably the oldest, most well-used and valuable one out there.

Find out how you can successfully use these marketing techniques to market your business needs, whether or not you need to introduce a new product or service or simply want to bring additional traffic to your website. Learn the secrets of the trade by listening to 3 of our satisfied customers who put viral marketing and Emakina's creative skills to work for them and received tremendous results.

  • 09:30: Welcome coffee
  • 10:00: Emakina Academy introduction
    (Denis Steisel - Executive partner, Emakina)
  • 10:15: Turning the Yeti & Pinguin buzz into a successful promotional viral game for the Volkswagen Beetle
    (Stéphan Bogaert - Advertising manager, Volkswagen)
  • 10:30: The Vodafone live! online launch, the game that built the largest MMS and SMS buzz
    (Fabienne Gyselinck - Webmaster, Proximus)
  • 11:00: The truth about the Goblin and its Sprite Light, the first national viral campaign
    (Frederic Tshidimba - Sprite Brand Manager, The Coca-Cola Company)
  • 11:45: Viral Marketing Strategies and Buzz Marketing
    (Brice Le Blévennec - Executive Partner, Emakina)
  • 12:30: Lunch
  • 14:30: End

Fabienne Gyselinck - Webmaster for Proximus

I am responsible for the Publishing Team at the Internet division of Proximus, department Communication. My team is responsible for the daily maintenance of the Proximus.be site and all online communication channels such as webvertising, mini-sites and others.

Ides Ticket (New Speaker!) - Marketing Manager Youth Brands

Leading and coaching of Fanta and Sprite brand team
Development of youth brand strategies and innovations

Stéphan Bogaert - Volkswagen Advertising Manager

As Advertising Manager for Volkswagen, my responsibilities are all above the line communication for the different media channels with a particular interest for the Internet. Before I was also responsible for the Internet and Extranet site for the Seat brand.

Back to coming events page